Education and Development Podcasts

July 2023 - Garden Center and Winery Accounts ft. Melanie Rider & Kurt Allender

July 10, 2023 ML Education and Development

This month we continue our Focus Market discussion with Melanie Rider, Agent in Vancouver, Washington, and Kurt Allender, Field Specialist in the Northwest Region.  Melanie was featured in a Wins from the Field marketing article for a Retail Nursery Garden Center account.  She also has a passion for wineries, which we discuss!  
We cover other topics like ...

  • Support/teamwork in large accounts and focus markets 
  • Understanding the prospect’s motivation  
  • Common challenges and how to overcome those obstacles
  • Motivation to go for it!